A butterfly feeding on a plant

Proud Sponsors of Butterfly Conservation's Big Butterfly Count

Share the joy of nature’s beautiful butterflies


We want to make it better for butterflies.

As the official sponsors of Butterfly Conservation's Big Butterfly Count for a second year, we're on a mission to get butterflies seen in more back gardens than ever.



Butterflies on yellow flowers

Perfect Plants for Butterflies

Browse our butterfly friendly blooms and turn your garden into a habitat fit for a Monarch!

Create a haven
Butterfly on a plant

Butterflies up close

How much do you know about butterflies? How can we take better care of them?

Learn more
Ithaca Limited Edition Butterfly Box

A roof over their heads

Create a home for our winged wonders. Check out our Big Butterfly Count Butterfly House, where we'll donate £1 from each one to the conservation of butterflies in the UK.

Check out the houses

Big Butterfly Count - Products

A butterfly sitting on a young boy's finger
We’re Here to Help

Need a little inspiration?

There’s no better way to spend sunny days than enjoying the natural world on our doorstep. Our ready-made wildlife bundles can help anyone and everyone get started; plus find ideas for enjoying your space as a family.

Be inspired
Butterfly umbrella

For the Love of Butterflies

As butterflies are so beautiful with their amazing wing designs, we know that you will love their style inside your home as well as outside. We have a ranges of butterfly-themed gifts as well as bundles of butterfly care products to choose from.

See Butterfly Lover Gifts